madeingb.pk

 Mission statement of madeingb.pk

Our mission is to gain a name in online market and to gain trust of the customers. Company must provide, organic and healthy dry fruits as well as antique gems and medicine at comparable low prices as compared to local market. Company mission is that no compromise with the quality of the products with best possible prices.

Vision statement of madeingb.pk

Our company vision is to expand the business to overall big cities of Pakistan as well export the products to the international market within a span of 5 years. 

Goals and Objectives of madeingb.pk

To create the awareness among the people, our potential customers from all over the Pakistan that how healthy and organic our products are.  Most of the people in Punjab are unaware of these products and their benefits our focus is to make them aware of these products and their benefits through social media marketing and make them realize how easily they can have these products through a single order. through digital marketing we will create the awareness among the people with the benefits of organic Products and is positive effects on health.

Company main objective is to deliver the quality and pure products to every consumer at door step.

To encourage the local supplier to produce in bulk so that these items can be sold internationally.

To deliver the latest ways to basic supplier to preserve the dry fruits in order to make items always fresh and save from different insects.

To gain customer satisfaction by delivering order through online and make sure to deliver them to their home.

To ensure the availability of dry fruits, gems and medicines of  Gilgit Baltistan within Rawalpindi and Islamabad by opening its outlet.

To promote the indigenous and unique resources of the region at national and international level.

The Market and Competition

The online market is boomed with the advancement in telecommunication sector, People are now more purchasing the online products than before and every organization tries to access their company through online .so that their sales may increase. There is a great market of dry fruits of Gilgit Baltistan in Pakistan because if their Organic nature.

There are several online sources which offer online delivery of dry fruits of Gilgit Baltistan. But we have competitive edge of selling every cultural items through online.

A. SWOT Analysis of madeingb.pk

The dry fruits of Gilgit Baltistan has importance in the market because of lesser competitors are in the market outside this region following are the SWOT analysis.

Strength 

One of the manin strength we possess is that one of our partner (Haider) is originally from Gilgit Baltistan and has complete knowledge and experience of the purchasing and production of almost all the products we are offering.Our other partner (Umer) has an experience in customer dealing and delivery so our expertise combined togather is a gereat strength for our business.

Weakness

   One of our weakness is that profit margin in our products are very less in the first year of the business because we are focusing on giving less price to the customer with best quality. 

Opportunity

It has greater market especially in winter most of our products have high demand In market so we will try to increase our sales in winters. By gaining experience in online business in Pakistan we will operate through amazon and export throughout the world.

Threats

 The sale of dry fruits and Salajeet is affected in summer season. Another issue we could face is the delay in getting stocks from our supplier in bad weather conditions. 

Product/Service Strategy

As mentioned earlier, the goal of company is to reach out as many people as possible based on the segment of target market. In order to reach out to the target market, online Marketing through Facebook’s sponsored ads and YouTube ads will be conducted. It is cheaper than other methods also it is very effective.